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Resource Name
NCV Level 3: Marketing (Subject Guideline)  (108.52 Kb)
Resource Description
Marketing includes all forms of marketing communication, direct marketing and relationship marketing, sponsorship, event marketing, sales promotion, public relations and alternative strategies. Marketing encompasses knowledge of target markets, market research and trends, principles of marketing, marketing policies and plans and the use of the four Ps in the target market.
Resource Status
DoE Acquired Resources
Resource Tags
NCV   Level 3   Subject Guideline   National Certificate (Vocational)
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Resource Type
Teacher Guide
Resource Media Type
pdf
Resource Licencing Condition
Full Copyright (All Rights Reserved)
Resource Language
English
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Resource Submitted by:
McMichaelR Richard
On the
5/11/2009
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